PARANGA was created by Yiannis Boutaris – a larger-than-life personality whose influence reached far beyond wine.
To generations, he was simply kir-Yiannis. In Greek “kir” is a traditional expression of respect, spoken with warmth and familiarity.
That was exactly the spirit of PARANGA as well: wine that didn’t have to be complicated to be taken seriously.
In MMIV (2004), PARANGA was introduced to the local market. Curious by nature and independent in spirit, kir-Yiannis imagined a quality Greek wine that belonged to people, not occasions.
The goal was never to impress. It was to bring people together.
And that’s the idea that continues to shape PARANGA today.
PARANGA IS BORN.
The original red is introduced to the Greek market by Kir-Yianni Estate.
THE FAMILY GROWS.
First comes PARANGA White. Then PARANGA Flowers (2015) and PARANGA Sparkling.
PARANGA REPUBLIK.
A wine becomes a Republik.
A community of people who drink PARANGA simply because that’s their way.
PARANGA BLUE
A new PARANGA vibe. Blue, welcome to the family.
There’s no one way to enjoy it.
Only your way.
Live the moment.
Make it yours.
Remember it.
Behind every bottle of PARANGA are vineyards, grape varieties and, above all, people.
Carefully selected vineyards across Greece. Places that give each wine its character. And people who know what they’re doing -guided by knowledge, driven by curiosity and confident enough to keep exploring new ideas.
That’s what gives PARANGA its quality.
From the people who make it to the people who enjoy it.
We’re not all the same. And that’s the whole point.
Some of us have known PARANGA for years.
Others are discovering it for the first time.
There’s no single way to enjoy PARANGA.
Only your way.
Good times mean responsible drinking.